8 Compelling Reasons Why Your Business Should be using the Google Cloud Platform


  1. The Google Cloud Platform runs on the same infrastructure that serves their Search, Gmail, Youtube and Adwords offerings.  This infrastructure is Google’s special sauce - it is what makes Google - Google.
  2. Google has one of the largest and most advanced computer networks that delivers fast, consistent and scalable performance. This includes their own fiber optic cable under the Pacific Ocean.
  3. Multiple server centres across the globe provides strong redundancy. Your data is automatically mirrored across storage devices in multiple locations.
  4. Your application can scale up to handle the most demanding workloads and scale down when traffic subsides - pay only for what you use.  For many businesses it’s the scale down that is more interesting, e.g. for a B2B or an internal application, out of hours costs could be very low or even zero, the application will just fire up on demand without any special configuration.
  5. You get to focus all your efforts on your application, there are no infrastructure costs, server commissioning or hardware/network support requirements.
  6. There are proven large scale projects that are utilising the platform.
  7. You can work anywhere where there is an internet connection.  It’s disaster recovery built in.
  8. BigQuery - there is currently a lot of buzz around big data, however, in reality, not many have a need to crunch that much data.  But if you do, then the Cloud Platform’s BigQuery gives you easy and on demand access to this new technology.


Posted : Mon 28 Jul 2014

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